Advertising, Media, and Strategic Marketing Manager

Job Description

This position helps define and express the EFG brand through advertising and media to ensure that marketing initiatives create a consistent and recognizable presence across regions and channels. By providing structure, coordination, and oversight for key marketing initiatives, this role helps translate strategic priorities into visible brand activities and supports the bank’s long-term positioning and growth ambitions.

Main tasks

• Develop and execute advertising campaigns that align with business objectives, brand positioning, and marketing goals to ensure high-quality assets across all media channels (print, POS, OOH, social media, website).
• Planning and executing campaigns, including the delivery of high-quality assets, time management, budget control, and coordination of all stakeholders (such as the legal department, etc.) to ensure efficient execution.
• Overseeing advertising and media strategies across markets, monitoring campaign performance, and optimizing media effectiveness and creative impact.
• Work closely with the Head of Corporate Marketing, the Brand Manager, the digital team, and international stakeholders to ensure that campaigns align with the brand strategy, strategic marketing priorities, and regional business needs.
• Collaborate with content owners across the company to leverage available expertise and stories that support the brand narrative.
• Manage and coordinate external partners (creative agencies, photographers, media agencies, publishers, production teams, etc.) to ensure smooth collaboration, clear deliverables, and alignment with project milestones.
• Establish campaign tools, governance, and implementation guidelines to enable consistent rollout across regions, channels, and touchpoints, while ensuring effective coordination with internal teams.
• Coordinate international marketing initiatives across regions to ensure that local market needs are addressed while maintaining consistency with global brand standards, messaging, and execution frameworks.
• Lead and/or support marketing projects from inception through implementation to ensure that clear goals and direction are maintained across geographies and priorities.
• Set up and manage event and project tracking and reporting to ensure transparency regarding deliveries and to improve decision-making and planning.
• Monitoring competitors, customer insights, and market trends in the financial and luxury industries to generate actionable recommendations, inform strategic marketing decisions, and continuously optimize brand performance.

Requirements

• 7+ years of experience in advertising, media, campaign development, and/or strategic marketing or similar roles—ideally in the financial industry or with premium/luxury brands.
• Extensive expertise in advertising and media, with a proven track record of success in campaign development, creative execution, media planning, and performance monitoring across multiple channels.