Communications Manager

About the role

• The Syngnum Communications Manager is a senior communications manager with a broad skill set who leads the team's external communications activities.
• As a member of the Marketing & Communications team in Zurich, you will develop, grow, and strengthen Syngnum's brand among audiences and communities, working closely with stakeholders across the organization, including those in communications, agencies, technology, operations, legal, and executive leadership.
• Preferred candidates. At a minimum, you must have hands-on experience and be proficient in using digital tools in your daily work. Candidates who can clearly demonstrate their ability to work effectively with AI will be given priority.
• In this role, you will be expected to carry out tasks and projects that focus more on creative brainstorming, developing strategies and planning research teams, drafting press releases, pitches, and briefing notes, pitching to the media, and preparing for media interviews.

Responsibilities

• Public relations monitoring and intelligence platforms for tracking media coverage, analyzing competitors, and measuring share of voice
• Manage social media management tools for content creation, scheduling, posting, and time and performance analytics
• Monitor social listening, conduct analysis, and advise the C-suite and marketing teams on ongoing opportunities for growth
• Develop new processes and improve current workflows using emerging AI tools, and integrate the best of them into our company's workflows to scale our reach, quality, and efficiency

End-to-End Internal Communications and Public Relations

• Manage the end-to-end communications cycle—writing and distributing press releases, pitches, and briefing materials to internal and external stakeholders, managing news coverage, and handling media inquiries
• Build and maintain strong relationships with key journalists, editors, and media outlets across financial media and thought leadership opportunities, and news-jacked stories using narratives based on Syngnum’s insights, research, and market data
• Write engaging messages, pitches, and articles for websites and media publications, as well as briefing notes and Q&As, and prepare spokespersons for media appearances
• Monitoring, tracking, analyzing, and reporting on performance metrics to inform strategy and tactics. Evaluate media coverage by conducting quantitative analyses to track and measure the impact of coverage, including the use of custom metrics such as share-of-voice, sentiment analysis, and share-of-voice
• Evaluating paid social performance and analytics, translating reach into clear insights and next steps
• Manage PR agencies and partners to ensure efficient delivery and high standards

Community Management

• Lead and manage community engagement on LinkedIn
• Plan and execute the community's social media strategy and growth, with a strong focus on LinkedIn
• Manage community social media growth using organic content and campaigns
• Develop and implement a paid social media content and posting strategy to increase reach, drive engagement, and generate leads
• Ongoing planning of end-to-end social media management, from content planning, creation, and community management to strategy, tactical execution, and analytics
• Manage and implement the paid social media strategy, including community campaigns
• Plan, execute, and optimize social media strategy, including content creation, algorithm optimization, comment moderation, ad spend, and targeting
• Concept development and execution of campaigns across all supported social media platforms, ensuring alignment with overall brand guidelines and goals
• Translate business goals into creative concepts and executed campaigns on in-house and partner channels
• Develop key performance indicators for target audiences and create compelling digital content and experiences
• Analyze performance and use analytics to identify opportunities for improved performance, and further optimize performance using analytics to drive sustained growth

Required: Integrated Marketing & Communications

• The ability to support broader, integrated communications, including:
  • Websites, videos, and live events
  • Digital and Traditional Advertising
  • General marketing support and execution of a wide variety of projects

Requirements

• 7–10 years of experience as a global communications specialist—required
• High-quality experience at an executive and enterprise PR agency—highly valued for workflow and industry contacts—or experience with international press articles, press releases, pitch articles, reports, and presentations—highly prized. Willing to work flexible hours, including evenings and weekends.