Digital Marketing Manager - Campaigns

Tasks

• Developing and testing digital and supplementary content for clients to ensure a perfect fit with the Greenbacker brand and meet their digital needs.
• Delivery and management of campaigns across all digital channels, including email, online, call centers, social media, etc.
• Act as a liaison between marketing and other teams: customer relations, product management, and other departments.
• Work in multicultural environments, both internally and externally (working languages: English and/or German).
• Developing content to support the growth of our online and digital service channels across various digital channels and content types.
• Lead or contribute to the marketing, planning, execution, measurement, and optimization of campaigns designed to engage audiences through digital channels (email, online, sales, and local digital channels).
• Contribute to monthly campaign reports and governance committees.
• Optimizing the customer experience journey at every touchpoint, including marketing.
• Lead and coordinate campaigns and messaging—including advertising campaigns, creative development, and delivery—across email, mobile, and webinar channels, including customer segmentation and optimization.
• Collaborate with IT, Legal, UX, Communications, and stakeholder teams to develop and manage the digital roadmap and campaign strategies.
• Planning and coordinating campaigns and collaborating with internal teams to ensure a digital-first customer experience.
• Collaborate with the finance department to maintain budgets and forecasts for campaigns.
• Providing advice and guidance to directors on the development and management of campaigns.
• Manage internal workflows (marketing, strategy, content) to optimize delivery and the end-user experience.
• Monitoring digital channels throughout the marketing funnel (including email, online, and sales events).
• Managing the lifecycle of campaigns, content, and channels (including the website, social media, email, mobile, and other digital channels).
• Managing and measuring the impact of each campaign and optimizing it through A/B testing, analysis, insights, etc.
• Delivering content for various media while ensuring consistency with campaign and brand standards.
• Collaborate with the creative team to produce high-quality and engaging content.
• Communicate with clients and developers to ensure that campaign assets meet the required specifications.
• Management of campaign performance and results for the brand (insights, reporting, and analysis, etc.).
• Supporting the communication needs and campaigns of local partners.
• Promoting results while ensuring that the desired exchange of value is maintained within agreed-upon timelines.
• Actively seeking opportunities and improvements (process optimization, innovation).
• Proactively sharing information and collaborating with other teams to ensure that the desired exchange of value is maintained.
• Performing outstanding, high-quality work within established guidelines and frameworks (GDPR and various internal procedures).

Requirements

• A bachelor's degree or equivalent, as well as proven practical experience in a customer-focused role (project management and campaigns).
• Excellent communication skills and the ability to work in a multicultural environment.
• Attention to detail, self-motivation, organizational skills, and strong interpersonal skills.
• A solid understanding of digital marketing channels and platforms (email