Engagement Marketing Lead - Everyday Banking

Job description

The Engagement Marketing Lead - Everyday Banking position offers the opportunity to develop and communicate customer retention and acquisition strategies. You will play a key role in developing customer marketing communications and activities to support the marketing strategy.

Tasks

* Representing the marketing function in key discussions with stakeholders * Developing relationships with key stakeholders in the retail franchise, everyday banking team, and third-party providers * Understanding the segment's priorities, aspirations, and commitments in order to translate these into strategies and meaningful goals * Leading marketing teams in creating a strategic narrative and plans that support the overall brand strategy * Leading teams in the implementation of marketing activities * Collaborating with strategy partners to ensure that activities reflect business needs

Requirements

* Strong marketing experience * Ability to translate marketing activities that support value and business needs * Experience in budget management * Knowledge and application of marketing strategies, models, and practices * Ability to lead and mentor teams

We offer

* A salary package of $54,000 - $61,600 * 30 days of vacation * 3 days of volunteer work * 3 days of training * A comprehensive benefits package that supports your working life and beyond