Job offer
Experienced in Dialog Marketing
BANK-now is seeking an experienced dialogue marketing expert who can strategically position and further develop the brand by managing data-driven marketing initiatives and taking the dialogue marketing channel to the next level through innovative approaches and automation. The successful candidate will be responsible for the strategic development and operational implementation of dialogue marketing campaigns.
The role
Are you ready to leverage your creativity and experience in dialogue marketing to build a strong, sustainable brand presence and drive its growth? Do you aim to manage data-driven marketing initiatives based on CRM data and take the dialogue marketing channel to the next level through innovative approaches and automation?Tasks
Your responsibilities include:- Development of the dialogue marketing strategy and annual planning
- End-to-end management of campaigns (direct mail, email, outbound calls) in close coordination with the CRM manager
- Analysis and evaluation of campaigns, as well as the identification and implementation of opportunities for optimization
- Co-lead on the marketing automation project aimed at improving efficiency and enhancing customer engagement (including the implementation of lead nurturing and data analytics)
Requirements
That's what we want:- Several years of professional experience in dialogue marketing
- Experience with marketing automation
- Strong analytical and conceptual skills
- A holistic, entrepreneurial mindset and a clear focus on efficiency and achieving goals
- Creativity, strong communication skills, and assertiveness
- A keen sense of text and design, as well as digital tools
- Excellent written and spoken German
We offer
You’ll be joining a small, fast-growing team. We work in an environment where team spirit is a top priority. We enjoy flexible work arrangements and driving the business forward. You’ll find an open, self-motivated, and dynamic team here.Job details