Marketing Analytics Specialist 100% (f/m/d)

Tasks

• Analyzing effective customer journeys across public digital touchpoints and behavioral patterns, and identifying opportunities for optimization
• Monitoring and analyzing marketing touchpoints and providing actionable recommendations on conversion marketing opportunities
• Creation of recurring reports, dashboards, and automated reporting solutions using the Google Cloud Platform (BigQuery) and related data sources
• Consolidating and integrating data from multiple digital and offline marketing channels to create a comprehensive view of marketing performance and customer loyalty
• Translation of data sets into business recommendations tailored to operational teams, stakeholders, and senior leadership
• Support for data validation and (A/B) testing activities
• Collaborate with internal and external stakeholders to define data collection approaches and reporting requirements
• Work more closely with the data specialist to leverage and test the effectiveness of data collection standards, tracking strategies, and analytical capabilities
• Initial technical support for analytics tools and dashboards (Typeform, Adobe) within Brand & Marketing

Requirements

• Bachelor's or Master's degree in analytics, statistics, information systems, data science, or a related field
• 2–3 years of experience in marketing analytics or a similar analytical role
• Experience analyzing marketing performance and impact across digital and offline channels
• Experience with SQL, data modeling, and data structuring
• Familiarity with CDPs, measurement methodologies (e.g., UTM), and touchpoint attribution approaches, as well as the ability to identify trends and opportunities
• Strong expertise in privacy-inclusive design considerations, with experience applying data protection standards to analytical solutions to improve data quality
• Working knowledge of Adobe Analytics, GA4, Looker Studio, or equivalent BI tools
• Proficiency in developing automation and integration capabilities to create a comprehensive end-to-end analytics framework that links campaigns, marketing touchpoints, and business KPIs, as well as the measurement methodology
• Advanced knowledge of spreadsheet tools (e.g., Excel) and data quality standards
• Proficiency in dashboard and data visualization tools such as Tableau, Power BI, Looker, or Google Data Studio

Mindset & Skills

• A passion for data, user behavior, marketing performance, and emerging AI-powered capabilities
• A structured and detail-oriented work style with a strong focus on quality and accuracy
• A hands-on approach with the ability to independently drive dashboards and analytical tasks
• Strong communication and collaboration skills, with the ability to work effectively across teams and explain analytical insights
• Ability to balance technical complexity with business value and user experience
• Strong business acumen, solid and practical understanding of marketing funnels and performance measurement