Marketing Analytics Specialist

Job description

Marketing Analytics Specialist 100% (m/f/d) - Temporary 9-10 months

Tasks

• Provide stakeholders with regular campaign updates throughout the duration of a campaign
• Provide proactive campaign optimizations based on delivery and performance
• Work in collaboration with subject matter experts (responsible for advertising, website, social organic and sponsoring) to understand stakeholder needs, define KPIs and determine reporting requirements
• Perform and enable cross-functional marketing data analyses (e.g. engagement, conversion, campaign mix, lead funnel) and generate insights
• Ensure accurate reporting to senior management and campaign owners, aligned with the B&C Measurement Framework
• Create performance reports with a storytelling focus, tailored to stakeholders from operational to executive levels
• Support ad-hoc data analysis
• Solid understanding of Adobe Analytics, Google Cloud Platform (BigQuery), and Tableau reporting infrastructure in collaboration with internal and external experts to serve as the first-level technical support for analytics tools and dashboards (Tableau, Adobe) within Brand & Communications

Requirements

• Bachelor's or Master's degree in economics, marketing analytics, statistics, business intelligence, or a related field
• Minimum of 5 years' experience in a marketing or brand analytics role
• Deep understanding of digital and data-driven marketing
• Familiar with campaign tracking methodologies and performance measurement frameworks across digital marketing channels
• Demonstrated ability to translate data into actionable insights for stakeholders across different seniority levels
• Strong expertise in Tableau and data visualization principles
• Solid understanding of data modeling (SQL), data infrastructure, and technical setups, including ETL processes/pipelines, data storage, and metadata handling
• Proficient in Google Cloud Platform or similar cloud-based analytics environments, with a focus on scalable data processing and integration
• Experienced with Adobe Analytics or equivalent web and cloud analytics platforms
• Experienced with scrum methodology to manage priorities and deliverables in Jira
• Excellent command of German and English (spoken and written)

Personal characteristics

• High attention to detail and the ability to work independently and with accountability
• Strong stakeholder management skills: confident in managing expectations, driving alignment, and ensuring adoption
• Service-oriented mindset with a focus on enablement and long-term value creation

We offer