Job offer
Marketing Generalist (m/f) 60%
Bank zweiplus is seeking a Marketing Generalist (m/f) for a 60% position who has experience in B2B marketing with a focus on digital media and will be responsible for content creation, digital and web, event management, and more. The position offers a stable work environment with flexible working hours and opportunities for personal development.
Your area of responsibility
* Content Creation: Editorial preparation and creation of target-audience-specific content for newsletters, the website, the intranet, and social media channels * Digital & Web: Managing our digital touchpoints (website, intranet, microsites, online store) and ensuring compliance with CI/CD * Event Management: Assisting with the planning and organization of client events, trade shows, and incentive programs * Media Relations: Proactive media monitoring and competent handling of media inquiries * Sales Support: Collaboration with the sales team (B2B) and intermediaries to create sales materials * Document Management: Reviewing banking documents (forms, brochures) in compliance with regulatory guidelines * Performance: Monitoring relevant KPIs and deriving optimization measures * Cross-functional collaboration: Coordinating with departments such as Finance and other specialized unitsOur requirements
* Education: Completed advanced training in marketing (HFW/HFP, Marketing Specialist FA, or equivalent) * Experience: At least 3 years of professional experience in B2B marketing with a focus on digital media. Experience in the banking or finance sector is a definite plus * Languages: Native German speaker; business-fluent English; knowledge of French is a plus * Tools: Proficiency in MS Office and content management systems (ideally: Adobe Experience Manager), as well as basic knowledge of Adobe Creative Cloud.Your workload
60 %We offer
* A stable environment where you can apply and further develop your personal skills * A modern work environment * Flexible work hoursJob details