Online Marketing Manager

Tasks

• You create and optimize content for Generative Engine Optimization (GEO) that achieves high visibility in AI systems.
• They analyze performance channels, monitor KPIs, and identify optimization measures.
• You will manage budget planning and control and work closely with internal stakeholders and external agencies.

Requirements

• A bachelor's degree in marketing, communications, or business—or a comparable qualification—is required.
• We require excellent written and spoken German skills (at least C1) due to the fact that our business operations in the DACH region are conducted exclusively in German.
• You have several years of experience in performance marketing, with a focus on search engine and online advertising.
• You can work with confidence using platforms such as Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Teads Ads.
• You are proficient in using web analytics and SEO tools (e.g., Matomo, GSC, Screaming Frog, Ahrefs).
• Knowledge of AI, content, and new search technologies (GEO), as well as WordPress skills, round out your profile.
• You have an analytical, structured, and creative approach to your work, and you stand out for your team spirit and strong communication skills.

We offer

• Fair, market-based compensation that takes into account your qualifications, experience, and our team-oriented pay structures.
• The minimum salary for this full-time position is 3,710.56 EUR gross per month.