Job offer
Head of Advertising and Digital Communications
Banque Cantonale Vaudoise (BCV) is seeking a Head of Digital Advertising and Communications to translate the bank’s marketing and communications strategy into digital campaigns and to lead its advertising and communications activities. The ideal candidate has at least 5 years of experience in digital advertising and/or at a web agency, as well as leadership experience and project management skills.
Tasks
- Translate the Bank's Marketing & Communications strategy into concrete digital initiatives (campaigns, landing pages, newsletters, etc.)
- Coordinate the implementation and monitoring of advertising campaigns across all distribution channels
- Oversee the management of the non-transactional website (content, layout, user experience, in coordination with the Digital and IT teams)
- Manage three web and advertising specialists
- Ensure effective coordination among stakeholders (internal teams, external service providers)
- Monitor developments in the relevant fields and implement the appropriate adjustments
Requirements
- At least 5 years of professional experience in digital advertising and/or at a web agency
- Management and project management experience
- Excellent analytical and problem-solving skills, the ability to understand needs, strong negotiation skills, and a strong focus on solutions
- Organizational skills and dynamism
- Knowledge of the banking sector is a plus
- Fluency in French and English; German is a plus
We offer
- The opportunity to participate in a promising project
Job details