Senior Manager, Global Paid Media Effectiveness

Tasks

• Management involving multiple project members and stakeholders. It combines operational, hands-on analytical tasks with organizational work across markets and strategic decisions regarding media investment.
• Develop or improve methods for defining the marketing budget per market, with a focus on effectiveness, efficiency, and investment allocation, taking into account external recommendations regarding seasonal scenarios and the more active use of press tools in business environments.
• Providing guidelines for allocating the marketing budget across various channels in different markets.
• Analyze and report on actual marketing expenditures compared to budgets and channel allocation to help markets and global stakeholders make investment decisions throughout the year.
• Collaborating with executives in the wholesale banking division. Coordinating with them on our projects and supporting them in achieving our shared business goals.
• Translating complex paid media concepts into clear language for senior executives.
• Close collaboration with media agencies and analytics partners to ensure consistent monitoring quality, data reliability, and the implementation of recommendations.

Requirements

• 10+ years of professional experience in media effectiveness, media analysis, and media performance measurement, with a solid understanding of the entire funnel (branding performance).
• Preferably, experience in marketing, the financial services sector, or another complex multinational corporate environment, as well as experience at a media agency.
• Proficiency in Studio, Dynamo, CDP (e.g., MeltEdge, Adobe), and marketing automation (e.g., Salesforce, HubSpot).
• Excellent understanding of data protection regulations and their impact on media measurement, including the GDPR and data protection-driven measurement environments.
• Experience managing external analysts, media agency platforms, or measurement partners.

We offer

• 8% Vacation Pay
• Hybrid working
• Personal growth and challenging work with endless possibilities
• An informal work environment with innovative colleagues