SEO/GEO Specialist

Your role

The Digital Communications & Activation department at UBS Switzerland is always on the lookout for new talent. This role is part of the Marketing and Digital Sales Center of Excellence, which is responsible for all marketing and digital sales activities at UBS Switzerland. The Digital Communications & Activation department is responsible for all content marketing, organic social media, and digital search activities at UBS Switzerland. We are looking for an SEO/GEO Specialist who: * Will take on partial responsibility for search engine orchestration to expand our digital authority on UBS.com/ch * * Conduct strategic and systematic on-site optimization of existing and new landing pages and user journeys, with a strong focus on content recommendations and user experience across various target groups, products, and services * Be responsible for research in LLMs and search engines, including the discovery and expansion of keyword opportunities, clustering, identification of content gaps, and ongoing competitive analysis

Your career

We are open to applications from career returnees.

Your team

You will work in the SEO/GEO and optimization, behavioral analysis, and UX team.

Your expertise

* Master’s degree in Marketing and Communication * 7+ years of professional experience in SEO * Excellent knowledge of organic ranking factors * Strong focus on web analytics for data-driven decision-making * Proven experience with SEO tools * Knowledge of HTML, CSS, and JavaScript * Fluent in German (native) and English * Knowledge of agile methodologies

We offer

* A supportive environment with new challenges * Flexible work arrangements, where possible * An inclusive culture that brings out the best in our employees * A wide range of opportunities for personal and professional development * A culture that fosters collaboration and teamwork