SEO/GEO Specialist

Your role

The Digital Communications & Activation department at UBS Switzerland is always looking for new talent. This role is part of the Marketing and Digital Sales Center of Excellence, which is responsible for all marketing and digital sales activities at UBS Switzerland. The Digital Communications & Activation department is responsible for all content marketing, organic social media, and digital search activities at UBS Switzerland. We are looking for an SEO/GEO Specialist who:

• Assumes partial responsibility for search engine optimization to expand the digital authority of UBS.com/ch
• Conducts strategic and systematic on-site optimization of existing and new landing pages and user journeys, with a strong focus on content recommendations and user experience across various target groups, products, and services
• Take responsibility for research in large language models (LLMs) and search engines, including identifying and expanding keyword opportunities, clustering, identifying content gaps, and conducting ongoing competitive analysis

Your career

We are open to applications from career returnees.

Your team

You will work in the SEO/GEO and optimization, behavioral analysis, and UX team.

Your expertise

• Master's degree in Marketing and Communication
• 7+ years of professional experience in SEO, GEO, and content marketing
• Excellent knowledge of organic ranking factors
• Strong focus on web analytics for data-driven decisions
• Proven experience with SEO tools
• Working knowledge of HTML, CSS, and JavaScript
• Fluent in German (native language) and English
• Knowledge of agile working methods

We offer

We are a leading global asset manager and the leading universal bank in Switzerland. We offer a wide range of asset management solutions and specialized investment banking capabilities. We believe that great work is never done alone. That is why we prioritize collaboration. We recognize that our employees, with their diverse skills, experiences, and backgrounds, drive our continued success. We are dedicated to our craft and passionate about supporting our employees with new challenges, a supportive team, opportunities for growth, and flexible work options whenever possible. Our inclusive culture brings out the best in our employees, wherever they are on their career paths. We also recognize that great work is never done alone. That is why collaboration is at the heart of everything we do.