SEO/GEO Specialist

Your role

The Digital Communications & Activation department at UBS Switzerland is always looking for new talent. This role is part of the Marketing and Digital Sales Center of Excellence, which is responsible for all marketing and digital sales activities at UBS Switzerland. The Digital Communications & Activation department is responsible for all content marketing, organic social media, and digital search activities at UBS Switzerland. We are looking for an SEO/GEO Specialist who:

• Assumes partial responsibility for search engine optimization to expand the digital authority of UBS.com/ch
• Strategic and systematic on-site optimization of existing and new landing pages and user journeys, with a strong focus on content recommendations and user experience across various target audiences, products, and services
• Responsible for research in large language models (LLMs) and search engines, including identifying and expanding keyword opportunities, clustering, identifying content gaps, and conducting ongoing competitive analysis
• Deriving actionable insights and recommendations from analytics data and user behavior to drive SEO in content creation, content marketing, social media, and other digital areas

Your career comeback

We welcome applications from candidates who:

Your team

You will be working on the SEO/GEO, optimization, behavioral analysis, and UX teams

Your expertise

• Master's degree in marketing and communication or a related field
• 7+ years of professional experience in SEO/GEO
• Excellent knowledge of organic ranking factors
• Strong emphasis on web analytics for decision-making
• Proven, in-depth experience with SEO tools
• Practical knowledge of HTML, CSS, and JavaScript
• Proficient in German (native speaker or C1 level)
• Knowledge of agile working methods

We offer

We know that great work is never done alone. That’s why we put collaboration at the heart of everything we do. Because together, we are more than the sum of our parts. We recognize that our employees, with their diverse skills, experiences, and backgrounds, drive our continued success. We are dedicated to our craft and passionate about putting our employees first—with new challenges, a supportive team, opportunities for growth, and flexible work options whenever possible. Our inclusive culture brings out the best in our employees, wherever they are on their career journey. We also recognize that great work is never done alone. That is why collaboration is at the heart of everything we do. Because together, we are more than the sum of our parts.