SEO/GEO Specialist

Your role

The Digital Communications & Activation department at UBS Switzerland is always looking for new talent. This role is part of the Marketing and Digital Sales Center of Excellence, which is responsible for all marketing and digital sales activities at UBS Switzerland. The Digital Communications & Activation department is responsible for all content marketing, organic social media, and digital search activities at UBS Switzerland. We are looking for an SEO/GEO specialist who:

• partially takes over responsibility for search engine orchestration in order to expand our digital authority from UBS.com/ch
• Performs strategic and systematic on-site optimization of existing and new landing pages and user journeys with a strong focus on content recommendations and user experience across different target groups, products, and services.
• Takes responsibility for research in LLMs and search engines, including discovering and expanding keyword opportunities, clustering, identifying content gaps, and ongoing competitive analysis.

Your career comeback

We are open to applications from career returnees.

Your team

You will work in the SEO/GEO and optimization, behavioral analysis, and UX team.

Your expertise

• Master's degree in Marketing and Communication
• 7+ years of professional experience in SEO
• Excellent knowledge of organic ranking factors
• Strong focus on web analytics for data-driven decisions
• Proven in-depth experience with SEO tools
• Working knowledge of HTML, CSS, and JavaScript
• fluent German (native language)
• Knowledge of agile working methods

We offer

We know that great work is never done alone. That's why we put collaboration at the heart of everything we do. We recognize that our employees, with their diverse skills, experiences, and backgrounds, drive our continued success. We are committed to our craft and passionate about putting our employees first, with new challenges, a supportive team, opportunities for growth, and flexible work options whenever possible. Our inclusive culture brings out the best in our employees, wherever they are in their career journey. We also recognize that great work is never done alone. That's why collaboration is at the heart of everything we do. We understand that we are more than the sum of our parts.