Job offer

Digital Marketing Specialist

BCV is looking for a Digital Marketing Specialist with 5–7 years of experience in the digital ecosystem and in-depth knowledge of Adobe tools (AEM, Target, Analytics) for its Retail department.

Lausanne

Banque Cantonale Vaudoise (BCV)

100%

Profile and Skills

5 to 7 years of experience in the digital ecosystem (digital marketing, e-commerce, web performance, SaaS, marketplace)
CAS in Digital Marketing or equivalent training
Proven experience with AEM (content management, landing pages, forms), Adobe Target (testing, personalization), and Adobe Analytics (performance tracking and masking)
Excellent understanding of the entire funnel (acquisition, conversion, retention, re-engagement) and implementation of digital campaigns (newsletters, forms, SEO/GEO) with an ROI-focused approach and an awareness of conversion challenges, IT marketing, and service providers
Ability to communicate with non-technical audiences
High degree of autonomy, proactivity, and attention to detail
Analytical mind and ability to prioritize
Excellent written and oral communication skills
Excellent knowledge of English; German is a plus

Original job description

Job details

Found on:

October 28, 2026

Employer:

Banque Cantonale Vaudoise (BCV)

job percentage:

100%

Place of work:

Lausanne

Place found on:

https://jobs.bcv.ch/job/Sp%C3%A9cialiste-Marketing-Digital/31413-fr_FR

About the employer:

BCV is the cantonal bank of the canton of Vaud.

It was founded in 1845 and has its headquarters in Lausanne.

The bank offers private and corporate customers a wide range of financial services.

BCV is one of the largest cantonal banks in Switzerland.

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