Job offer
Team Head of Digital Marketing Platforms
The position as Team Head Digital Marketing Platforms at Vontobel in Zurich involves leading a team responsible for digital platforms, the website, and direct mailing, as well as developing a digital platform strategy. The ideal candidate will have 10+ years of experience in website management, marketing automation, or digital product management.
Job description: Team Head Digital Marketing Platforms
Tasks
- Lead and development of a cross-functional team responsible for website experience, web analytics, tagging, and Salesforce Marketing Cloud operations
- Define and implement the digital platform strategy to ensure that websites and automation tools effectively support the brand, initiatives, lead generation, and sales support.
- Ensuring website stability (e.g., load balancing, cyber defense, redundancy settings) in close collaboration with specialists from providers and internal teams
- Working closely with business partners to translate business goals into seamless, measurable digital journeys
- Act as product owner for the website CMS and Salesforce Marketing Cloud platforms
- Performing data analysis to guide initiatives, measure impact, and continuously improve digital customer engagement
- Inspire and encourage the team to be innovative and deliver excellence — foster a collaborative, agile, and impact-driven culture
Requirements
- 10+ years of experience in website management, marketing automation, or digital product management—ideally in the financial services industry
- Proven leadership experience, with the ability to inspire, coach, and develop team members across disciplines
- Deep understanding of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder) and its integration into CRM ecosystems
- Experience in managing web platforms and CMS systems (e.g., Sitecore, Adobe Experience Manager, or similar), including UX, analytics, and SEO aspects
- Knowledge and practical experience with the latest web technologies (HTML/JS/frameworks, SQL) and cloud technologies (focus on Azure)
- Strong stakeholder management and communication skills — able to bridge business, IT, and creative teams
- Analytical mindset with practical familiarity in data-driven optimization
- Fluent in English and German
We offer
- Top location in Zurich with collaboration rooms (including roof terraces) and free lunch
- Friendly, diverse team in an open office environment
- Flat hierarchy with collaboration at all levels
- Campus feeling and collaborative spirit
Job details
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