Theme owner "Basic products" and "Investment" Marketing (f/m/d)

Job description

Theme owner "Basic products" and "Investment" Marketing (f/m/d)

Tasks

• Content marketing evaluation for banking products (investment or payment transactions, cards, accounts & savings)
• Development and implementation of marketing and communication measures appropriate to the target group across all new channels
• Management of the subject area in close coordination with specialist departments such as sales and product management
• Close cooperation with other marketing departments and management of internal and external implementation partners
• Personnel resource planning over the entire marketing year with the involvement of the central project manager pool

Requirements

• Completed studies (university, university of applied sciences) in marketing, communications, business administration or a related field
• Several years of experience in topic/product or campaign marketing, ideally in the financial or service environment, as well as proven expertise in the area of investment or basic products
• Sound knowledge in the conception and operational implementation of marketing measures as well as a good understanding of digital marketing
• A keen sense for relevant customer topics, cross-channel communication and openness to change in marketing
• Independent, structured way of working, high level of personal responsibility, implementation and result orientation

We offer

• Flexible working models
• Meaningful and varied work
• Responsible corporate culture
• Room for initiative
• Promotion of personal and professional development
• Family environment in a banking group
• Equal opportunities and diversity