Web Strategy Specialist

Job Description

BlackRock’s Global Marketing & Digital Wealth organization is a forward-thinking, globally connected team at the heart of the company’s key priorities. We are architects of growth, working across functions and markets to capitalize on opportunities and drive results for the company.

Role and impact

The Web Strategy Specialist – Latin America & Canada is responsible for the strategic activation, optimization, and governance of BlackRock’s eight regional websites in Latin America and the Americas. This role encompasses the entire web experience—from planning and execution to measurement and continuous optimization—and ensures that the websites are compliant, high-performing, secure, and aligned with business priorities and the PPF.

Responsibilities

* Independently execute the regional web strategy for Latin America and Canada, translating business and marketing priorities into scalable web initiatives. * Leading website activities, including campaign launches, content rollouts, page improvements, and continuous experience optimization. * Regional responsibility for web governance, ensuring compliance with global standards, guidelines, and best practices. * Driving personalization and audience initiatives using user data, user behavior, and segmentation. * Design and execution of A/B and multivariate tests to improve user journeys, content effectiveness, and conversion performance. * Independent web analytics and performance measurement, translating insights into actionable optimization recommendations.

Core competencies

* Strong expertise in web strategy and digital marketing within multi-market and governance-driven environments. * Hands-on experience with web analytics, optimization, experimentation, and performance measurement. * Ability to translate data and insights into clear recommendations and business outcomes. * Excellent stakeholder management and communication skills across regional and global teams. * Process-oriented mindset with a focus on scalability, efficiency, and time-to-market.

Qualifications

* Bachelor’s degree required. * 2+ years of experience in digital or related roles. * Experience working with complex, multi-regional digital ecosystems. * Proven ability to manage multiple initiatives across stakeholders and timelines. * Fluency in English required; additional language skills are a plus.

Our benefits

To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including a generous 401(k) match, coverage for continuing education, comprehensive health care, support for employees with children, and Flexible Time Off (FTO) so you can relax, recharge, and be there for the people who matter most to you.

Our hybrid working model

BlackRock’s hybrid work model is designed to foster a culture of collaboration and learning that enriches our employees’ experience while providing flexibility for everyone. Employees are currently required to work in the office at least 3 days a week, with the flexibility to work from home 1 day a week. Some business units may require more time in the office due to their roles and responsibilities. We remain focused on increasing the meaningful moments that arise when we