Letters and emails today—with or without AI?

What you can expect in the seminar

Correspondence with impact: fewer words, greater impression

With a positive written communication culture, you convey a friendly and professional image of your organization.

You make a convincing impression—from the first impression that counts to the last impression that lasts.

The DNA of the organization: making values and identity visible in daily correspondence.

key topics

• The challenges of written communication
• Digital communication overload: Prioritize, reduce, and write with purpose
• Reader orientation: The message begins with the recipient
• The rules of simple and easy language
• Today, a writing style free of clichés is the norm: personal, fresh, and authentic.
• The power of words: How positive communication has an impact
• Successful copywriting: even for difficult topics such as rejections, customer responses, and requests

Note

Please bring your own anonymized text (letter or email) with you (in paper form).

What you can look forward to

• cases
• Theoretical inputs
• exchange
• Teaching practical knowledge

Director: Fabienne Schnyder

Communication specialist, coach, and trainer. As a dedicated bridge builder, she brings her wealth of experience in verbal and nonverbal communication to seminars and consultations.