AI in communication

What you can expect in the workshop

Understand, design, optimize.

Artificial intelligence supports your communication processes. You will learn how to use AI tools in a reflective and efficient way. This will strengthen your communication work in terms of formulating, visualizing, structuring and editing. Together, we will develop specific application scenarios for your professional role, tailored to your goals, tasks and channels. The focus is not on the tool, but on your communicative aspirations.

You will learn and train
- how to develop and structure ideas and work more efficiently with AI
- which tools are really useful for your communication
- how to use text, image and video tools in a targeted way without compromising on quality
- how to critically review tools and integrate them into your processes in a coherent way
- how to take advantage of opportunities without losing personal impact
- which fields of application are particularly relevant for your organization or role

Your course instructor: Stefan Tschumi