Crisis communication

What you can expect in the workshop

Prepare, actively communicate, lead.

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Crises are not an exception, they are a reality. The decisive factor is how you prepare for, resolve and communicate them. You will learn how to present yourself convincingly in exceptional situations and how to manage communication with foresight. Internally and externally, in traditional media and social media, verbally and in writing.

You understand the course of a crisis. You sharpen your role in communicative leadership with tailor-made scenarios. Your goal is to act rather than react in a crisis. With a clear stance, strong messages and a calm presence.

You learn and train

• which crises occur and how you deal with them strategically
• how operational and communicative leadership interact
• how you communicate clearly internally and externally
• how to remain confident and convincing under pressure
• how you convey messages, explanations and instructions
• how to protect your organization's image during the crisis
• how responsibilities and procedures are regulated in the crisis team
• how to recognize and mitigate risks early on with a risk matrix

Crisis simulation: Together with selected network partners from crisis management, we carry out realistic scenarios and train the crisis team in real time.

Your course instructor: Christoph Trösch