Media training 2 - How to get into the media

What you can expect in the workshop

You will work on developing a feel for which of your content can generate media attention and how to prepare it so that editors can really get something out of it. You will sharpen your storytelling, find suitable people for your examples and learn how to formulate information in such a way that it is clear, concise and useful for the right places.

Then comes the practical part: you learn how to plan a media conference from scratch - from the structure of the key messages to the structure of the schedule and the selection of the people who should speak. You will learn how to organize the room, technology and timing in such a way that there are no unnecessary disruptions and you can maintain attention. You will practise calmly addressing sensitive or unexpected questions without losing the thread. And you will get a feel for how to stay present during a conference without appearing artificial.

Finally, you will gain insights into the day-to-day work of journalists so that you can better assess their perspective and know how to build professional and resilient relationships that benefit both sides.