Writing etiquette for e-mails on 15.10

Details of the webinar

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Emails are an integral part of everyday working life - and yet they often cause misunderstandings, confusion or unnecessary irritation. How can you strike the right tone in writing? What rules apply to salutation, length, style and format? And what about smileys, priority labels or the use of Cc?

This compact online crash course teaches you the most important basics for professional email writing - practical, understandable and directly applicable. You will learn what really matters in digital correspondence and how you can make a big impact with small adjustments.

Contents:

• ‍‍Opportunitiesand risks of e-mail communication
• Why e-mails also say more "between the lines" (iceberg model)
• Salutation, tone of voice, style: what applies to emails as opposed to traditional letters?
• Text length and structure: How much is too much - or too little?
• The sensible use of Outlook functions: Read receipt, priority, Cc & Bcc
• Emojis and icons: modern, human - or out of place?
• Dos & don'ts when writing emails

You will see illustrative before-and-after examples, analyze typical email pitfalls and receive concrete tips for your practice. The course offers space for your own questions and examples.

Working method:
The course combines theoretical input, practical knowledge, short exercises, individual and group work as well as peer-to-peer exchange. The result is a varied and effective learning format - ideal for anyone who wants to improve their written communication in everyday working life.

Course leader: Andrea Kern from Wort & Stil

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www.wortundstil.ch