How analyst Marko became a storytelling expert

The challenge: Top expertise, but insecure communication skills

Marko has a master's degree in business mathematics and has been working as a risk manager at a bank for five years. His analyses are precise, his models up to date - but when he has to present his results to the board, he feels uncomfortable.

• Complex data is difficult to explain clearly
• His arguments don't always go down well with non-mathematicians
• He struggles with stage fright and insecurity in meetings

His knowledge is valuable - but if he doesn't convey it convincingly, his influence remains limited.

Emotional level: insecurity and the desire to be heard

😓 Self-doubt: "I know that my calculations are right - but why can't I present them in a way that is convincing?"
🤯 Frustration: "Others with less specialist knowledge get their way more easily - I have the feeling that my expertise is not valued enough."
💡 Motivation: "I want my work to be visible and for my analyses to be incorporated into strategic decisions."

Marko recognizes: "It's not about explaining the figures - it's about telling the story behind them.

3 strategies Marko uses to strengthen his communication skills

1. storytelling for data: Making complex analyses understandable

Marko discovers a technique that helps him to make his analyses more tangible: Turning data into stories.

Before: "The model shows that the credit risk has increased by 12.7%."
Now: "Imagine we have a basket full of apples. Last year, 10 of them were rotten - now there are 12. That means our default rate is increasing. We need to find out why."

💡 Learning effect: With pictures and comparisons, even complex numbers become understandable for non-mathematicians.

2. presentation training: building confidence and sovereignty

Marko knows that content is important - but the way it is communicated is just as crucial.

• He takes part in rhetoric and presentation training.
• He consciously practises body language, voice and eye contact.
• He tests his presentations in front of colleagues and collects feedback.

💡 Learning effect: With the right preparation, he feels more confident and can convey his messages more confidently.

3. networking & self-marketing: increasing visibility in the company

In addition to improving his presentation technique, Marko relies on another success principle: he networks specifically with relevant stakeholders.

• He consciously seeks an exchange with managers.
• He shares his analyses as short, comprehensible summaries in internal meetings.
• He learns how to get actively involved in discussions.

💡 Learning effect: If you want to be perceived as an expert, you have to be visible - specialist knowledge alone is not enough.

From analysis professional to sought-after expert voice

Marko achieves a breakthrough with his new strategy:

• He presents his analyses confidently to executives.
• He becomes the point of contact for strategic decisions.
• He sees himself not only as a specialist, but also as an opinion leader in the company.

His learning?‍

• Specialist knowledge is only the basis - it only becomes effective through convincing communication.
• Storytelling, presentation techniques and networking are crucial for a career in analytical professions.

Conclusion: What you can learn from Marko's story

• Analyses must not only be correct, but also understandable.
• Storytelling and presentation training can be used to convey specialist topics more convincingly.
• Visibility in the company is crucial for professional success.

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🔎 Do you recognize yourself in Marko's story? Would you like to strengthen your communication skills as a professional and learn how to present your knowledge effectively?

On our platform, you will find the right training courses, input and inspiration to strengthen these skills. Whether it's storytelling, presentation or self-marketing - with the right skills, you can take the next step in your career with confidence. Take a look and find the training that will take you to the next level! 🚀