How IT expert David Schneider learned to successfully design change processes
Digitalization is rapidly changing the banking sector - but technological innovation alone is not enough. IT experts like David Schneider often find that new solutions are not immediately met with enthusiasm, but with resistance. Why is this the case? And how can employees be won over to change? David had to learn that change management, communication and storytelling are just as important as technical know-how. Read his story and discover how he managed to develop from an IT expert into a real change leader.
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Why change management is indispensable for IT experts
Technological innovations are rapidly changing the banking world. However, IT projects often fail not because of the technology - but because of resistance from employees. David Schneider, an experienced IT expert at a bank, is experiencing exactly this: he wants to introduce a digital solution, but the specialist departments are blocking it. What is the reason for this - and how can he successfully support the change?
Status quo: technology meets resistance
David loves implementing new technologies and making processes more efficient. His latest project: a digital workflow tool that automates approval processes and reduces the flood of paper.
But instead of enthusiasm, he is met with skepticism:
❌ "The old system works!"
❌ "New software again?"
❌ "We don't have time for that!"
David is frustrated. He doesn't understand why the specialist departments are resisting such an obvious improvement.
Emotional level: from frustration to realization
😤 Annoyance: "Why don't people understand that this is a relief for them?"
🤯 Overload: He constantly has to mediate between IT language and business language.
🧐 Insight: Change means uncertainty - not everyone is as tech-savvy as he is.
David slowly realizes that resistance is not rejection, but often an expression of uncertainty. He not only has to be an IT expert, but also a communicator and change manager.
Solution approaches: Change management in practice
David decides to change his strategy. He no longer relies solely on technical arguments, but uses proven change management methods:
1. stakeholder analysis: who are the decision-makers and those affected?
David identifies the most important groups:
🔹 Top management: Needs clear figures & efficiency improvements.
🔹 Employees: Want simple, understandable solutions.
🔹 Team leaders: Fear that their teams will be overwhelmed.
He develops a customized communication strategy for each group.
2. storytelling instead of technical jargon: selling the solution emotionally
Instead of arguing with technical details, David tells a story:
❌ Before: "The new tool reduces processing times by 25%.
✅ Now: "Just imagine: An application is approved in minutes, no more long waiting times. More time for your actual tasks."
The response is immediately better - the employees understand the personal benefit the innovation brings them.
3. pilot groups: Start small, make success visible
David is not starting with a big bang, but with small pilot teams that are testing the new tool.
✅ Quick feedback helps to eliminate teething troubles.
✅ Initial success stories generate curiosity in other departments.
Gradually, acceptance grows - the skeptics are convinced by the positive experiences.
Happy ending: from IT expert to change leader
🚀 With his new approach, David manages to successfully accompany the change:
✅ The new system is gradually being rolled out throughout the bank.
✅ The specialist departments feel listened to and involved.
✅ David is not only perceived as an IT professional, but also as a bridge builder between technology and business.
His learning?
🔹 Technology is only half the battle - real change needs people who actively shape it.
🔹 Successful change starts with communication, empathy & change management.
Conclusion: What you can learn from David's story
🔹 Technology alone is not enough - people need to understand and accept it.
🔹 Storytelling & stakeholder communication make IT projects more successful.
🔹 Pilot groups help to reduce uncertainty and make successes visible.
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🔎 Do you recognize yourself in David's story? Are you involved in an IT or digitalization project and realize that technical knowledge alone is not enough? Perhaps you want to develop your communication, change management or storytelling skills to better support change in your company?
📌 O n our platform, you will find suitable training courses, input and inspiration to strengthen precisely these skills. After all, technological transformation starts with the right people - and the right skills. Take a look and find the training that will take you to the next level! 🚀