Communications Manager

About the role

• The Syngnum Communications Manager is a senior Communications Manager with a broad skillset to lead the team's external communications activities.
• Sitting within the Marketing & Communications team in Zurich, you will develop, grow and enhance Syngnum's brand among audiences and communities, working closely with stakeholders across the organisation with extensive communications, agency, technology, operations, legal and executive leadership.
• Candidates preferred. At a minimum, you must have hands-on experience with a native command of using digital tools in your daily work. Candidates who can clearly demonstrate their ability to work effectively with AI-native native use of AI will be prioritised.
• In this role you will be expected to perform tasks and projects which have more focus on creative brainstorming, strategy and planning teams for research, drafting press releases, pitches and briefing notes, pitching and prepping media interviews.

Responsibilities

• Public relations monitoring and intelligence platforms for coverage tracking, competitor analysis and share-of-voice
• Manage the social media management tools for content drafting, scheduling, posting, time and performance analytics
• Monitor social listening, conduct analysis and advise the C-Suite and Marketing teams on continuous opportunities for growth
• Develop new processes and improve current workflows using emerging AI tools and embed the best of them into our company workflows to scale reach, quality and efficiency

Internal communications and public relations end-to-end

• Manage the end-to-end communications cycle – writing and distributing press releases, pitches and briefing materials to internal and external stakeholders, managing the news and managing media inquiries
• Build and maintain strong relationships with key journalists, editors and media outlets across financial media and thought-leadership opportunities, and news-jacked stories using narratives with Syngnum insight, research and market data
• Write engaging messages, pitches and articles for websites and media publications, briefing notes and Q&As, and prepare spokespersons for media engagements
• Monitoring, tracking, analysing and reporting on performance metrics to inform strategy and tactics. Evaluate media coverage by conducting quantitative analyses to track and measuring coverage impact including using custom metrics such as share-of-voice, sentiment analysis and share-of-voice
• Evaluating paid social performance and analytics, translating coverage into clear insights and next steps
• Manage PR agencies and partners to deliver efficiently and to a high standard

Community management

• Lead and manage the community engagement on LinkedIn
• Plan and execute the community social media strategy and growth, with a strong focus on LinkedIn
• Manage community social media growth using organic content and campaigns
• Develop and execute the paid social content and posting strategy to increase reach, drive engagement and generate leads
• Continuous planning of end-to-end social media management, from content planning, creation, community management to strategy, tactical execution and analytics and analytics
• Manage and implement the paid social media strategy, including community campaigns
• Plan, execute and optimise social media strategy including content creation, optimisation for the algorithm, comment moderation, ad spend and targeting
• Concept development and execution of campaigns across all supported social media platforms, ensuring alignment with overall brand guidelines and goals
• Translate business goals into creative concepts and executed campaigns on in-house and partner channels
• Develop key performance indicators for target audiences and create powerful digital content and experience
• Analyse performance and analytics using analytics to identify opportunities for improved performance and further optimise performance using analytics to drive sustained growth

Required integrated marketing & communications

• The ability to support broader, integrated communications, including:
  • Websites, video and live events
  • Digital and traditional advertising
  • General marketing support and delivery of a diverse range of projects

Requirements

• 7-10 years' experience as a global communications specialist – essential
• High-quality executive and enterprise PR agency experience highly valued for workflow and industry contacts, or international press articles, press releases, pitch articles, reports and presentations – highly prized. Willing to work flexible hours including evenings and weekends.